Rich Media Advertising Services
Interactive ads people choose to play with. MRN Digital designs, builds and runs gamified, expandable and interactive rich media ads for brands and advertising agencies. Concept, HTML5 production, QA, media delivery and engagement reporting are handled by one in-house team in Gurugram, and the campaigns have run for TCL, CEAT, Hero Cycles, Star Health and AMNS India.
impressions for a branded cycling game, reaching 48 lakh+ unique users.
engagement rate across marketplace and delivery-app placements.
completion rate, with 24 seconds average time spent per interaction.
viewability with a 5.2% engagement rate on premium publications.
Explore Our Interactive Ad Creatives
These are working creatives built by MRN Digital for TCL, CEAT, Hero Cycles, Voltas Beko, Star Health and Sony. Open any preview and try it yourself. To see how banners, expandos, accordions and native units look on a publisher page, visit our ad format demo page.
Hero Cycles Cycle Adventure Game
Gamified display ad · Auto & lifestyle ·
Tap to play
A branded cycling game that ran inside editorial placements on Indiatimes and Overdrive, reaching 1.2 crore+ impressions and 48 lakh+ unique users.
Voltas Beko Washing Machine Drag-and-Drop Ad
Interactive product showcase · Consumer durables ·
Drag and drop
Users drag clothes into the machine, pick a wash mode and discover product features before clicking through to Voltas Beko.
TCL Olympic Trivia Challenge
Quiz and contest ad · Consumer electronics ·
Timed quiz with lead capture
A timed trivia game about TCL's LA28 Olympic partnership that ends with a contest entry, which turns engagement into first-party leads.
CEAT Tyre Health Checker
AI utility ad · Automotive ·
Image upload and location
Users upload a tyre photo to get an instant health check and find the nearest outlet. The live campaign recorded 1.8 lakh+ engagements and a 78% completion rate.
TCL Cricket Myth vs Reality
Interactive storytelling ad · Consumer electronics ·
Tap to reveal
A myth-versus-reality card flip that builds sports-led brand recall and ends with a route to TCL products.
Star Health Safety First Game
Gamified display ad · Insurance (BFSI) ·
Tap to play
A simple safety game that turns an insurance message into play and ends with a clear 'Get More Info' call to action.
Star Health The Unbreakable Bond
Conversational ad · Insurance (BFSI) ·
Guided questions
A guided question flow for people planning their parents' health cover, which qualifies intent before sending users to senior plans.
Star Health Insurance Myth vs Reality
Interactive storytelling ad · Insurance (BFSI) ·
Tap to reveal
Common insurance myths are revealed one by one, which educates the audience and leads to Star Health plans.
Sony Think Weddings Video Ad
Video rich media ad · Consumer electronics ·
Autoplay video
A cinematic, muted-autoplay video creative positioning Sony cameras for wedding photography.
Interactive TCL Ads Inside Marketplace and Delivery Apps
TCL wanted to showcase its consumer electronics range where people were already in a buying mindset. MRN Digital deployed interactive TCL rich media across marketplace platforms and delivery apps, including Blinkit delivery-tracking screens.
Total impressions
Engagement rate
Interaction rate
More rich media results: CEAT's AI tyre-health checker recorded 1.8 lakh+ engagements with a 78% completion rate, and Hero Cycles' branded game delivered 1.2 crore+ impressions to 48 lakh+ unique users. Read the full case studies.
What Rich Media Adds to Display Advertising
A standard banner asks for a click. A rich media ad gives people something to do, such as play, drag, swipe, expand or watch, so your brand gets real attention time and you get data on what people actually engaged with.
Standard Display Ads
- One message, one image and one click-through link.
- Success is usually measured by impressions and CTR alone.
- Works well for simple reminders, offers and retargeting.
Interactive Rich Media Ads
- Games, product demos, quizzes and expanding panels inside the ad unit.
- Tracks engagements, completions, time spent and clicks, not just impressions.
- Best for launches, consideration and lead capture, with 5%+ engagement rates on our TCL and AMNS India campaigns.
Rich Media Ad Formats and Creative Services
Pick the format that suits your campaign goal. We design, build and test it in every size you need. You can see each format working on a real article page in our live ad format demos.
Gamified Display Ads
Branded mini-games, such as runners, catchers and quizzes, that people choose to play. Our Hero Cycles game reached 1.2 crore+ impressions on Indiatimes and Overdrive. Every game is built around your offer and ends with a clear call to action.
Expandable, Accordion and Interstitial Ads
Expando leaderboards and rectangles, 300×600 accordion banners and full-screen interstitials that reveal more product story when a user taps, with clear close controls that meet publisher policy.
Interactive Product Showcases
Drag-and-drop demos, colour pickers, feature hotspots, galleries and 3D views that let shoppers try the product inside the ad, as in our Voltas Beko and TCL showcases.
Quiz, Contest and AI Utility Ads
Trivia, polls, myth-vs-reality reveals, guided questions and AI tools, such as CEAT's tyre-health checker (78% completion rate), which turn attention into qualified leads.
Rich Media for Websites, Apps and Marketplaces
Mobile-first HTML5 builds for publisher websites, in-app inventory and marketplace or delivery-app placements, such as TCL on Blinkit, packaged to each partner's specifications.
Native and Video Rich Media
Clearly labelled native units that match the editorial page, and video rich media for storytelling-led launches, like our Sony 'Think Weddings' creative.
How We Build Your Rich Media Campaign
Brands and agencies work with one team from the brief to the final report, with no hand-offs between a creative studio and a media vendor.
1. Brief and Concept
Share the objective, audience, placements and launch date. We recommend the right format and send concept options with the events we will track.
2. Design and HTML5 Build
Our in-house creative and tech team designs and builds the unit in every size you need, using your brand assets.
3. QA and Approvals
We test load weight, interactions, click-throughs and tracking on real devices, then share preview links for brand and agency sign-off.
4. Launch and Reporting
We launch on the agreed placements and report engagements, completions, time spent and clicks, then use the results to refine the next flight.
Rich Media Advertising FAQs
What is a rich media ad?
A rich media ad is an interactive display or video ad that lets people do more than click, for example play a game, drag a product, take a quiz, expand the unit or watch video inside the ad. It records actions such as starts, completions, time spent and clicks, so you can see how people engage with the message.
Do you work with advertising and media agencies?
Yes. MRN Digital works directly with brands and with agencies. Agencies can brief us on creative production only, or on creative plus media delivery, and we work to your client's brand guidelines, approval process and reporting format.
Which rich media ad formats do you build?
We build gamified ads, quiz and contest ads, interactive product showcases, expandable (expando) banners, accordion banners, interstitials, native ads, AI utility ads and video rich media, in standard IAB sizes such as 300×250, 728×90 and 300×600.
What does a rich media ad cost?
Cost depends on the format, the level of interaction, the number of ad sizes, the assets you already have and whether we also run the media. Share your brief and target launch date, and we will send a scoped quote.
What assets do you need to create rich media ads?
Start with your campaign objective, brand guidelines, product information and available images or video. MRN Digital plans the creative and development around the agreed brief. Additional assets, such as 3D models or new video production, are scoped separately where required.
Where can rich media ads run?
Rich media can run on supported publisher websites, apps, and selected marketplace and delivery-app environments. Past campaigns have run on Indiatimes, Overdrive, Blinkit and premium global publications. We confirm format compatibility and creative specifications for each placement before launch.
How do you measure rich media performance?
We agree the events to track before launch, for example impressions, engagements, interaction rate, game starts and completions, time spent and click-throughs. Where the campaign uses them, verification tools report viewability and invalid traffic.
Will rich media ads affect page loading speed?
We keep file sizes light, optimise every asset and load heavier elements only after the user interacts. Each build is tested against the publisher's weight and performance requirements before it goes live.