Rich Media & Creative

Ads That Do More
Than Sit There.

Standard banner ads are invisible. Rich media is not. Our in-house creative and technology team builds interactive, gamified, and immersive ad experiences that capture attention, reward engagement, and generate brand recall that passive display never can.

Gamified Ads Expandable Units Product Showcase Cross-Platform
Hero Cycles
1.2Cr+

Impressions generated from gamified rich media units.

Hero Cycles
48L+

Unique users successfully reached and engaged.

TCL Electronics
5.8%

Engagement rate via cross-marketplace placements.

TCL Electronics
4.6%

Interaction rate, far exceeding display benchmarks.

Why Rich Media Outperforms

The average user is exposed to thousands of ad impressions per day. Rich media breaks through by creating an interaction, not just an exposure. When users play a game or explore a 3D product, they spend time with your brand instead of scrolling past it.

Standard Display

  • Passive exposure — easily ignored by ad blindness.
  • Low average time-spent and weak brand recall.
  • Limited space for storytelling or product specs.
  • Clicks rely entirely on interrupting the user journey.

Rich Media & Innovation

  • Active interaction that naturally earns user attention.
  • Significantly higher engagement and dwell time.
  • Immersive product exploration right inside the ad unit.
  • Builds genuine intent before the user even clicks through.

Formats We Build & Deploy

From gamified displays to content-integrated native placements, our team designs, develops, and QA’s formats that run smoothly across all screens and publishers.

Gamified Display Ads

Games embedded within ad units turn passive viewers into active participants. Deployed for brands like Hero Cycles, these formats trigger positive emotional associations through play, achieving exceptional dwell time.

Expandable & Interstitials

High-impact units start as standard display and expand to reveal full-screen, immersive brand experiences. Interstitials capture 100% of the screen at moments of maximum attention.

Product Showcase Ads

Perfect for electronics and auto. Users explore features interactively—rotating 3D models, comparing colors, and checking specs—driving consideration without needing a click-through.

Cross-Platform Innovation

We deploy rich media within marketplace listings, delivery apps, and utility apps. By placing interactive ads in non-traditional environments, we capture users during high-intent utility moments.

Native Advertising

Sponsored articles and features integrated naturally into editorial environments (Taboola, Outbrain, MGID). Readers consume it as content, resulting in higher credibility and stronger conversions.

Live Rich Media

Explore Our Interactive Creatives

Hands-on rich media experiences built for gaming, product discovery, branded storytelling, and high-attention campaign moments across screens.

Hero Cycle Game: Embark on an Epic Cycling Adventure

Dive into the thrilling world of the Hero Cycle Game. This interactive experience challenges cycling skills and immerses users in a fun, dynamic virtual environment.

Voltas Washing Machine: Effortless Laundry Solutions

Discover the innovation of Voltas washing machines through an interactive creative designed to make laundry feel simpler, smarter, and more efficient.

TCL TV: Immerse Yourself in Entertainment

Experience crystal-clear visuals and stunning audio with a rich media showcase that brings cinematic TCL entertainment technology closer to the user.

CEAT Tyres: Safety and Reliability on Every Journey

Ensure a safe and smooth ride with an interactive CEAT Tyres creative focused on durability, performance, and confidence on every road.

TCL Mythical Journey: An Engaging Brand Narrative

Embark on a captivating journey with TCL through an immersive, narrative-driven brand story built to make innovation memorable.

Star Game: Interactive Gaming Fun

Get ready for an interactive gaming experience that invites users to engage directly with a world of fun, challenge, and brand-led play.

Star Insurance Elder: Dedicated Care for Seniors

Explore comprehensive senior-focused insurance plans through a creative centered on peace of mind, essential coverage, and trusted care.

Star Insurance Myth: Secure Your Future, Creatively

Experience a fresh perspective on insurance through a mythical-themed campaign that makes protection more engaging and memorable.

Featured Campaign Success

TCL Electronics: Cross-Platform Rich Media Innovation

TCL deployed high-impact interactive creatives across marketplace platforms, delivery apps, and in-app environments. The campaign showcased complex product features in the moments between user tasks—drastically increasing attention and meaningful interactions.

Scale
95L+

Total Impressions

Engagement
5.8%

Engagement Rate

Interaction
4.6%

Interaction Rate

Frequently Asked Questions

Do we need to provide creative assets?

Not necessarily. Our in-house creative team can build the entire ad unit from your brand guidelines and basic product assets. We design, animate, develop, and QA all rich media creative—delivering thumb-stopping formats without requiring additional agency involvement.

Where are rich media ads served?

Rich media units are served across premium publisher websites, within app environments, on marketplace platforms, and across editorial sites. Placements are selected based on audience targeting and contextual relevance, with IAS/MOAT verification on all inventory.

Do these formats slow down page load times?

No. We build our rich media assets using highly optimized HTML5, CSS, and lightweight JS. They comply strictly with IAB standard weight limits to ensure seamless loading without disrupting the user's browsing experience.

Ready to ship ads that win attention?

Tell us your objective and platforms. Our in-house creative and tech team will design and deploy a rich media concept built purely for engagement and recall.

Start a Rich Media Brief