Setup guide

How to Set Up a Google Ads Tracking Template with MRN Click Tracker

Add the MRN Click Tracker template, with redirection_url={lpurl}, to your Google Ads account, campaign or ad group, then select Test. MRN Click Tracker is a Google-certified click tracker, and users always go to your final URL.

About MRN Click Tracker

How do I set it up?

Get your campaign ID
Ask MRN Digital to create a campaign for your landing page domain. You receive a campaign ID such as CMP-1A2B3C.
Set your final URL
Enter your real landing page as the ad's final URL. It must be on the campaign's registered domain or a subdomain.
https://example.com/offer
Open the tracking template field
In Google Ads, go to the campaign's Settings → Campaign URL options → Tracking template. You can also set it at account, ad group or ad level.
Paste the tracking template
Replace CMP-1A2B3C with your campaign ID. Google Ads fills in {lpurl} with your final URL.
https://mrntracker.com/go?camp_id=CMP-1A2B3C&force_transparent=true&redirection_url={lpurl}
Test and save
Select Test. The result must reach your final URL. Then save. Google re-reviews ads after template changes.

Don't open the template in a browser. Only Google Ads can fill in {lpurl}, so opening it directly shows an error. To check a link by hand, replace {lpurl} with your URL-encoded landing page.

Destination rules

The URL in redirection_url must use http or https.
It must be on the campaign's registered domain or one of its subdomains. For example, a campaign registered for example.com can redirect to example.com or shop.example.com.
If the URL is missing, invalid or on another domain, the tracker shows an error and does not redirect. It never falls back to a different destination.
To use a new landing page domain, ask MRN Digital to create a campaign for that domain.

Rules for advertisers

UTM and other parameters must be inside the final URL, not added separately.
Don't place another tracking link inside redirection_url; use {lpurl}.
Do not edit force_transparent or redirection_url, and keep force_transparent=true before redirection_url.

Link parts

Part	Meaning
`camp_id`	MRN campaign ID
`force_transparent=true`	Marks the link as transparent; always placed before `redirection_url`
`redirection_url`	Next hop. The user is redirected to exactly this URL

MRN Click Tracker adds no parameters to your landing page. Google's gclid and other parameters are passed through unchanged.

Fixing common errors

Click tracker - Unsupported ("uncertified")

Your template uses a tracker Google hasn't certified. Use mrntracker.com as shown above, and check no other tracker is nested inside the URL. Read how to fix an uncertified click tracker.

Click tracker - Destination mismatch

The tracker's destination doesn't match the final URL. Use redirection_url={lpurl} rather than a fixed address, and don't place another tracker in the URL unless it is also certified.

Click tracker - Incorrect path

The URL uses a path that isn't certified as transparent. Use the /go path exactly as shown, on mrntracker.com.

"URL is modified, please contact admin"

The landing page isn't on the campaign's registered domain. Ask us to register the domain, or correct the final URL.

"Campaign ID does not match this URL"

The camp_id is missing or wrong. Copy it again from MRN Digital.

"URL is not appropriate"

The redirection_url is missing or isn't a valid web address. This also appears if you open a template with {lpurl} in a browser.

Hosts and supported paths

Host: mrntracker.com
Path: /go (with camp_id, force_transparent=true and redirection_url)

Every campaign link follows redirection_url.

Google Ads Setup FAQs

Common questions about adding the MRN Click Tracker template.

Where do I add the tracking template in Google Ads?

Open the campaign's Settings, then Campaign URL options, then Tracking template. You can also set it at account, ad group or ad level, and the most specific level applies.

Do I need {lpurl} in the template?

Yes, at account, campaign and ad group level. Google says these templates must include a parameter that inserts your final URL, or your landing page URL will break.

Why does the template show an error in my browser?

Only Google Ads can fill in {lpurl}. Opened directly, the tracker receives the literal text {lpurl}, which isn't a web address, so it returns an error and doesn't redirect.

Can my final URL be on a subdomain?

Yes. A campaign registered for example.com also redirects to subdomains such as www.example.com and shop.example.com. Any other domain needs its own campaign.

What should the Test in Google Ads show?

It should reach your final URL. If it doesn't, check that the final URL is on the campaign's registered domain and that the template is pasted exactly as shown.

Support

For integration help or compliance questions, email tracker-compliance@mrndigital.in.