Programmatic & OTT Advertising
Agency
Relevant audiences. Planned media buying. Clear reporting. MRN Digital is a programmatic advertising agency helping brands plan, buy and optimise digital media across display, video, streaming and audio. Our OTT advertising services connect your brand with streaming audiences through a media mix shaped by your goals, budget and available inventory.
Programmatic
Media Buying
OTT
Advertising
0 lakh+
Reported impressions delivered for VI-John's OTT campaign.
0%
Reported video completion result for VI-John's OTT campaign.
Traffic Quality Monitoring
Review invalid traffic signals and placement quality using available verification and reporting tools.
DSP Campaign Management
Campaign setup, bidding and optimisation through demand-side platforms selected for the media plan.
Programmatic Advertising and OTT Services
Choose the buying approach that fits your campaign. We combine auction-based buying, negotiated deals and streaming placements to balance audience relevance, inventory requirements and delivery goals.
Real-Time Bidding (RTB)
Reach relevant audiences through automated auctions for digital ad impressions. Our team manages campaign settings, bids, budgets and placement controls, using available audience, location and contextual signals to guide buying decisions. We review delivery data and adjust the campaign as it runs.
Programmatic Guaranteed Deals
Reserve an agreed volume of impressions at a negotiated price through programmatic buying. We coordinate deal terms, inventory requirements and campaign setup with participating publishers. This approach suits campaigns that need planned delivery, subject to the agreed terms and creative approvals.
Private Marketplace (PMP) Deals
Access selected publisher inventory through private deals available to approved buyers. We assess audience fit, inventory details and pricing before activation. The buying conditions depend on the deal, and access does not automatically mean exclusive inventory or guaranteed delivery.
OTT and Streaming Advertising
As an OTT advertising agency, MRN Digital helps brands plan video campaigns for audiences watching streamed content on mobile devices, computers and connected TVs. We recommend inventory and formats based on audience fit, campaign goals and budget, then review delivery and video completion throughout the campaign.
Ad Formats We Manage
Select formats that suit your message and the way your audience uses each channel. Availability, creative specifications and buying options vary by publisher and platform.
Display Ads
Run banner and high-impact display campaigns across relevant websites and apps. We select available sizes and placements around your creative, audience and campaign goals.
Video Ads
Use pre-roll, mid-roll or out-stream video where supported. Ad length and skippability follow each placement's requirements, with reporting on delivery and viewing behaviour.
Native Ads
Place clearly labelled sponsored ads within publisher feeds and recommendation areas. Creative is adapted to the placement while keeping your brand message and destination clear.
Audio Ads
Reach listeners through available music-streaming and podcast inventory. Audio campaigns carry your message into listening sessions, with companion display creative where the placement supports it.
Push Notification Ads
Deliver promotional messages to users who have opted in to receive publisher notifications. We assess relevance, frequency and traffic quality before scaling activity.
Interstitial and Pop-Under Ads
Use full-screen interstitials or pop-under placements when they suit the campaign and publisher environment. These formats are reviewed for user experience, traffic quality and brand suitability before inclusion in the media plan.
Programmatic Buying and Audience Targeting
Understand how ads are bought, where they can appear and how campaign controls guide delivery.
What Is Programmatic Advertising?
Programmatic advertising uses technology to buy and deliver digital ads through auctions or negotiated deals. It can support display, video, audio and other formats across participating publishers. Not every programmatic impression is bought in an open auction; guaranteed and private deals are also part of the buying mix.
Use available audience segments, contextual signals, location and device settings to guide ad delivery. Frequency controls help manage repeated exposure where supported. A single cap across every platform is not always available; coverage depends on shared identifiers, platform integrations and measurement capabilities.
How Is Programmatic Buying Different from Direct Buying?
Direct buying usually involves agreeing placements and commercial terms with a publisher. Programmatic uses buying technology to manage transactions and delivery. The approaches can overlap: a directly negotiated deal may still run programmatically. The right choice depends on inventory, delivery commitments and campaign requirements.
Which OTT Platforms Can My Campaign Run On?
Platform selection depends on your audience, locations, budget and the inventory available for the campaign. We confirm the proposed streaming services, device coverage, formats and buying route in your media plan before launch. Access and targeting options vary by publisher and deal.
OTT Unified Frequency
MRN Digital's reported VI-John campaign focused on male grooming audiences across mobile streaming and connected TV. The supplied campaign summary records more than 85 lakh impressions and a 94% video completion rate, with frequency management included in the campaign approach. These are results from one campaign, not a forecast for future activity.
- Programmatic Guaranteed
- Private Marketplace Deals
- Audience Targeting
- Frequency Management
Programmatic Inventory Across Screens and Formats
Build a media mix around where your audience spends time. We plan activity across available publisher and platform inventory, with access, formats and measurement confirmed for each campaign.
Programmatic and OTT Advertising FAQs
Answers to common questions about programmatic buying, OTT and CTV advertising, campaign costs and measurement.
What does a programmatic advertising agency do?
A programmatic advertising agency plans and manages digital media buying through advertising technology. Its work can include audience planning, inventory selection, campaign setup, bidding, optimisation and reporting. MRN Digital helps coordinate these activities around your campaign brief.
What is the difference between programmatic, OTT and CTV advertising?
Programmatic describes how advertising is bought and managed. OTT describes content delivered over the internet, including streamed video viewed on different devices. CTV refers to viewing through an internet-connected television or streaming device. OTT and CTV inventory may be bought programmatically or through direct arrangements.
How much do programmatic and OTT campaigns cost?
Costs depend on the audience, geography, inventory, format, duration and buying model. Your proposal should set out the planned media spend, applicable service and technology fees, and expected delivery. Contact MRN Digital for a plan based on your campaign requirements.
What should I compare when choosing a programmatic advertising company or OTT advertising agency?
Compare the proposed inventory, audience fit, buying approach, fees, reporting and placement controls. Ask for relevant campaign examples and clarity about what the agency manages directly. For streaming campaigns, also check device coverage, video specifications and frequency-control limitations.
How will campaign performance be measured?
Reporting depends on the campaign objective and available tracking. It can include impressions, estimated reach, frequency, viewability, video completion, invalid traffic and conversions where measurable. Metric definitions and attribution settings should be agreed before launch, so results can be interpreted correctly.