Tier 01
Nano Creators
1,000 to under 10,000 followers
Consider relevant small communities, local audiences or specialist topics. Assess actual audience activity rather than assuming high engagement.
Influencer Marketing Services
Find the right creators for your audience and your message. MRN Digital provides influencer marketing services that connect brands with relevant creators and clear campaign goals. We coordinate creator selection, briefs, approvals and reporting for campaigns across platforms such as YouTube and Instagram, with deliverables and content usage agreed before launch.
Creator Discovery
YouTube
Instagram
Regional Content
Campaign Reporting
Content Approvals
Audience-Fit Selection
Assess creators against your category, audience location and campaign brief.
Clear Creative Briefs
Give creators the message, supporting facts and room for their own presentation.
Coordinated Delivery
Agree content formats, deadlines, review rounds and publishing responsibilities.
Defined Measurement
Review the metrics relevant to the campaign and available tracking.
Choose Creators by Audience Fit and Campaign Role
Audience size is one planning input. Content quality, audience relevance, cost and deliverables matter too. The bands below retain the current page’s grouping; creator-tier definitions vary across the industry.
Tier 02
Micro Creators
10,000 to under 100,000 followers
Explore focused category or regional audiences. Compare content style, audience fit and proposed fees against the brief.
Tier 03
Mid-Tier Creators
100,000 to under 500,000 followers
Consider broader audience coverage while reviewing relevance, engagement quality and creative suitability.
Tier 04
Larger Creators
500,000+ followers
Consider wider distribution where it fits the objective and budget. Large follower counts do not guarantee reach, attention or sales.
Influencer Campaigns We Plan and Manage
Choose a campaign format that fits your product, message and intended response. Deliverables should specify the platform, content type, schedule and measurement approach.
01
Product Demonstrations, Reviews and Unboxings
Help audiences explore a product through a creator’s presentation. Provide accurate product information and allow reviews to reflect the creator’s real experience. A demonstration can support consideration, but does not establish purchase intent for every viewer.
02
Sponsored Content Collaborations
Develop paid creator content around an agreed brief and audience. Keep the commercial relationship clear while allowing the creator to present the message in a style suited to their channel.
03
Affiliate and Discount-Code Campaigns
Connect eligible referrals or sales with agreed links and codes. Define attribution, commission terms, returns and reporting before launch. Creator payment and tracked revenue should follow the same agreed rules.
04
Brand Ambassador Programmes
Plan an ongoing collaboration around a content schedule and defined responsibilities. Review audience fit and campaign results over time, with clear terms for deliverables, category exclusivity and content use where applicable.
05
Creator-Produced Content and UGC-Style Assets
Commission creator-made photos or videos for agreed brand channels. Paid production is distinct from unsolicited customer content. Reuse in ads, websites or email requires the appropriate permissions and should be scoped in advance.
06
Regional and Multilingual Creator Campaigns
Plan creator collaborations around relevant languages, locations and cultural context. Confirm creator availability and audience geography for the brief rather than assuming every language or market is covered.
Content Usage
Agree Content Usage Before the Campaign Starts
Agree where and how the content can be used, for how long and in which markets. Specify whether the scope includes organic reposting, paid promotion, editing, creator-account advertising permissions or exclusivity. Confirm any music, footage or other third-party asset permissions needed for the planned use.
Publishing a sponsored post does not automatically give the brand unlimited reuse rights. Additional usage should be included in the brief and commercial agreement.
Campaign Example — Bigo Live
Creator Campaign Example for Bigo Live
MRN Digital’s published Bigo Live example describes a multi-region campaign combining localised creator content with video advertising for app acquisition. The example illustrates the coordination of audience geography, creative themes and distribution.
Localised Creative
Creator Collaboration
Video Distribution
Acquisition Reporting
How We Select, Brief and Measure Creators
1
Audience and Creator Discovery
Build a shortlist using the campaign category, language, geography, audience information and content style.
2
Audience Quality Review
Review available audience and engagement signals for unusual patterns. Verification can reduce uncertainty but cannot establish that every follower is genuine.
3
Brief and Message Development
Agree objectives, factual claims, required disclosures, creative scope and the intended call to action.
4
Approvals and Publishing
Coordinate agreed review rounds, revisions and publishing dates. Confirm responsibilities, deliverables and permissions before content goes live.
5
Reporting and Next Steps
Review creator-level results and available downstream data. Use findings to guide future briefs or eligible paid amplification.
Influencer Campaign Capabilities
Creator Discovery
Shortlist suitable creators for the brief and budget.
YouTube and Instagram Planning
Match content formats to the selected platform.
Audience-Size Planning
Choose a creator mix based on campaign needs.
Regional and Language Selection
Assess relevant creator audiences and content languages.
Affiliate Tracking Coordination
Agree links, codes and reporting rules where applicable.
Audience Quality Checks
Review available signals of inflated or unusual activity.
Creative Brief Development
Set clear messages, factual support and deliverables.
Content Approval Coordination
Manage agreed checks and revision stages.
Content Usage Coordination
Define permitted channels, duration and paid reuse.
Campaign Reporting
Summarise delivery and available performance metrics.
“The right creator mix depends on the audience, content brief, budget and evidence available for the campaign.”
Platforms and Content Formats
Plan around where your audience uses creator content. YouTube and Instagram can support long-form videos, Shorts or Reels as appropriate. Other platforms may be considered after confirming creator availability and campaign suitability.
Platforms
YouTube
Instagram
Instagram Reels
YouTube Shorts
LinkedIn, where suitable
Snapchat, where suitable
Influencer Marketing Services FAQs
How do you select influencers for a campaign?
We review the fit between your brief, the creator’s content and the available audience information. Selection can consider category, geography, language, engagement quality, fees and relevant past work. Follower count alone is not enough to predict results.
How do you assess whether followers and engagement are genuine?
Checks can include audience growth patterns, comment quality and available platform or third-party reports. Unusual activity can be flagged for further review. These signals support selection but cannot guarantee that every follower or interaction is authentic.
Can creator content be used in paid advertising?
Yes, when the agreement grants the intended rights and any necessary platform permissions are in place. Specify channels, duration, markets, editing permissions and fees. Rights to publish on a creator’s own channel do not automatically include paid reuse by the brand.
Do you work with smaller creators and larger influencers?
The proposed mix depends on the objective, audience and budget. Smaller creators may fit a specialist brief, while larger creators may offer broader distribution. Compare actual audience relevance and deliverables instead of assuming one tier always performs better.
How do you report influencer campaign results?
Agree metrics before launch. Reporting can include published deliverables, views, impressions, reach, engagement and tracked responses where available. Define each rate and its denominator. Affiliate or app outcomes depend on the tracking setup, and attributed conversions are not the same as proven incremental sales.